Telemarketing involves the process of contacting people that are current or potential customers via telephone. Telemarketing is direct marketing where you get in touch with the customers through phone calls and is mainly used for sales, services, lead generation, or product promotion.
What are the types of Telemarketing? There are four different types of telemarketing.
What is B2B telemarketing? Business to Business telemarketing entails one company (the seller) reaching out to an external company (the potential customer) to sell or advertise its products or service. B2B telemarketing is more challenging and time-consuming than other telemarketing forms due to business considerations as the agents have to interact with people in decision-maker positions.
What is B2C telemarketing? Business to Consumer telemarketing involves businesses directly calling consumers, or end-users, to sell them a product or a service. Since the agent always reaches the decision-maker, B2C telemarketing is not as elaborate as other telemarketing types because the decision process is less complex.
What is inbound telemarketing? Inbound telemarketing is when a lead or customer reaches out to a company. When doing inbound telemarketing, the main priority is to provide high-quality customer service and answer all of the questions that a lead or customer might have.
What is outbound telemarketing? Outbound telemarketing is a sales approach in which agents make cold calls to potential customers. In this case, the initiative comes from the agent, requiring that the agent has a relevant sales pitch ready. The proactive sales approach is the strategy that agents have to follow for outbound telemarketing.
Telemarketing is a service that generates leads, opportunities, and appointments. Telesales is a service that sells directly to the consumer via phone.
The goal of telesales is to sell products or services via telephone and repeat sales through customer loyalty. Companies create loyal customers by providing brand recognition and build a relationship between the customer and the sales representative. To be more precise, telesales convert prospects into customers.
Robocalling is a pre-recorded message sent to a potential client or individuals interested in the company’s product or service through phone calls. This service is used by a large number of marketing companies who are striving to succeed in their marketing campaigns. Although robocalling might not represent the best way of communication for a large number of people.
Telemarketing must follow some legislation based on the area it applies. It is essential to consider different laws for Europe, the US, Canada, India, Australia, etc. Some of the fundamental laws that apply worldwide are:
NB: ''Do Not Call List'' is a list with phone numbers that you legally cannot call. It is also called the ''Do Not Call registry''.
Telemarketing involves the process of contacting people that are current or potential customers via telephone. Telemarketing is direct marketing where you get in touch with the customers through phone calls and is mainly used for sales, services, lead generation, or product promotion.
What are the types of Telemarketing? There are four different types of telemarketing.
What is B2B telemarketing? Business to Business telemarketing entails one company (the seller) reaching out to an external company (the potential customer) to sell or advertise its products or service. B2B telemarketing is more challenging and time-consuming than other telemarketing forms due to business considerations as the agents have to interact with people in decision-maker positions.
What is B2C telemarketing? Business to Consumer telemarketing involves businesses directly calling consumers, or end-users, to sell them a product or a service. Since the agent always reaches the decision-maker, B2C telemarketing is not as elaborate as other telemarketing types because the decision process is less complex.
What is inbound telemarketing? Inbound telemarketing is when a lead or customer reaches out to a company. When doing inbound telemarketing, the main priority is to provide high-quality customer service and answer all of the questions that a lead or customer might have.
What is outbound telemarketing? Outbound telemarketing is a sales approach in which agents make cold calls to potential customers. In this case, the initiative comes from the agent, requiring that the agent has a relevant sales pitch ready. The proactive sales approach is the strategy that agents have to follow for outbound telemarketing.
Telemarketing is a service that generates leads, opportunities, and appointments. Telesales is a service that sells directly to the consumer via phone.
The goal of telesales is to sell products or services via telephone and repeat sales through customer loyalty. Companies create loyal customers by providing brand recognition and build a relationship between the customer and the sales representative. To be more precise, telesales convert prospects into customers.
Robocalling is a pre-recorded message sent to a potential client or individuals interested in the company’s product or service through phone calls. This service is used by a large number of marketing companies who are striving to succeed in their marketing campaigns. Although robocalling might not represent the best way of communication for a large number of people.
Telemarketing must follow some legislation based on the area it applies. It is essential to consider different laws for Europe, the US, Canada, India, Australia, etc. Some of the fundamental laws that apply worldwide are:
NB: ''Do Not Call List'' is a list with phone numbers that you legally cannot call. It is also called the ''Do Not Call registry''.
