In fact, phone calls to businesses in the United States were projected to balloon from 76 billion in 2014 to 162 billion by the end of 2019, according to BIA/Kelsey’s call monetization forecast back in 2014.
That’s more than a 100% jump in just five years.
The importance of call tracking has become more evident in the past few years. Recently, Google Adwords added new capabilities that enable businesses to track and attribute business calls based on specific call tracking metrics, such as call extensions, call-only ads, and offline call conversions.
If you find yourself on the fence about investing in a call tracking software, the following benefits should help you decide.
Among the many benefits of call tracking, you'll find increased conversions. In the general buying process, phone calls tend to occur near the end of the customer’s journey. They may have a few issues that might be resolved, such as warranty, customer support, or about the product itself. People who want to purchase the product are those who raise such questions.
Integrations with CRMs and data analytic systems provide sales agents with a clear view of the potential buyer. All this enhances the agent’s marketing and sales effectiveness, helping them convert callers into buyers and drive their conversion rates upward.
Landing page optimization rarely requires or even includes call tracking. And that is a big mistake. Otherwise, too many opportunities and potential leads will slip through your grasp.
The best call tracking software for you also might help you measure marketing effectiveness and discover channels that generate calls and close sales. The results will then help you configure your marketing strategies to attract more calls and generate high-quality leads. On top of that, you can optimize your marketing spend as well.
Localize Your Business
If you’re operating a business that serves multiple geographical locations, call tracking will do wonders for you. When you use a call tracking system and integrate it with your business website, your website will display a local phone number for them to reach you. Having a local phone number creates an identity your local customers quickly can relate with.
Multiple studies have shown that consumers tend to trust businesses with a local phone number instead of the generic 1-800 toll digits. A survey by SinglePlatform revealed that 86% of consumers are likely to choose local businesses over national and global brands.
When existing customers or potential buyers regularly call your numbers, more call data flows in at a consistent rate. This helps you paint a comprehensive picture of your consumers’ demographics, statistics, and other metrics that you can use to drive business growth.
Discover Keywords That Generate Calls
Call tracking systems help businesses gain granular insights into keywords that fuel business calls via session-based call tracking.
Once the keywords that drive calls are revealed, you can then use the insights to improve optimization strategies. Since these tools have different abilities to match different business requirements, call tracking pricing can vary.
Gather Customer Feedback
Your customers will always have an opinion about your brand, products, and services.
Their feedback is critical in revealing and understanding the prevailing sentiment about your products and services.
With a call tracking system, your customer support department can keep an eye on conversations with your customers, which generally contains insights that you can use to make various and strategic business decisions from optimizing your marketing strategies to improving your customer service and withdrawing questionable products from the shelves.
Bear in mind that the more feedback you collect, the more data you have about your customers. Customer feedback, both positive and negative, equates to actionable insights.
Business Phone Calls Remain Significant
In an age where almost every business interaction is digital, phone calls stubbornly remain essential in measuring business performance, optimizing marketing strategies, and assessing customer satisfaction.
Of course, most consumers now spend most of their journeys online, from browsing through articles to reading customer reviews. That said, people still want to talk to actual people whenever they are nearing a purchase decision or looking for answers that articles and reviews can’t provide.
Business phone calls are never going away. Not now. Not in the near and foreseeable future. And if you want to capitalize on that, then getting a call tracking software should be of paramount importance.