May 29th, 2020

Should I get a landline or cell for my business?

Landline or cell? This is a common question every CEO ends up asking once they have to choose perfect outbound call solution. We at Adversus Explore the pros and cons to help you select landline or cell.
Kate is a content writer with Klint Marketing and prides herself in her craft of creative content writing mixed with in-depth research.

Deciding on the right cell or landline outbound call solutions for your call centre can be a painful process if you don’t have the right information. Learn what your options are. 

If you’re a business with an outbound sales department, you might be wondering what the best solution could be for your phone service. 

Setting up or renewing your company’s in-house telecommunications systems isn’t sexy… it’s not fun. But it’s a major cornerstone of how business is done. 

this is Remote sales team
Sales by Freepix.

The Old Days Of a 100% Landline Network

Traditionally, fixed landline solutions have been the go-to option offering a standard package, contract subscription and unrivalled reliability. 

Over the past two decades we’ve experienced the growth and evolution of mobile & digital technologies. 

We’re used to watching the telecom market go cheaper, more flexible, and additional features + options to businesses offerings.

We’ve seen integrating software for automated dialing, performance monitoring, training recording and data collection included… but how can you figure out which is the best?

The most important considerations when choosing the hardware and software communication tools:

  • Price
  • Functionality 
  • Reliability 
  • Customisation
  • Support

Considerations when choosing a communication tool

The results of choosing a better phone solution (landline or mobile) are:

  • Faster service
  • More tracking 
  • Call Recording
  • Measurable growth
  • More time on the phone with customers
  • Less excuses and more revenue

Results of better phone solution

Rise in mobile and internet, decline in fixed line telecoms

It helps to first take a brief look at what has been happening in the telecommunications industry. Fixed landlines across the globe have, and continue, to experience decline in popularity.

The International Telecommunications Union (ITU) reports global active fixed-line phone use has fallen from 10.9 billion to 900 million users between 2014 - 2019. 

statistics Landline phones are dying










Landline Phones Are A Dying Breed - Statistica 

If we take the United States, user numbers have dropped from 128 million to 106 million

In Europe, the same trend, from 297 million to 260 million between 2014 - 2019 and emerging markets are also less favourable to installing fixed landlines. Global usage of fixed landlines is expected to continue falling through to 2030 and eventually become obsolete. 

Businesses too have experienced the same decline with some businesses ignoring landline set-up altogether. Businesses have become more strategic when it comes to their communications and adapting to communication trends

Why are people and businesses moving away from landlines?

With landline telecommunications in decline, telecommunications companies switched to the growing market demand for mobile and wireless options. Why? 

Businesses & peoples’ needs and preference have driven the demand to have more flexibility and availability 24/7/365 and have shifted behaviour away from fixed landlines towards mobile and internet-based technologies.

Busines go mobile

Communication today is faster and demands for rapid access to information has shifted that for a swifter and more widely accessible solution. 

The telecoms industry adapted to that knowledge; continuously aiming to develop bringing optimize speed and increased capacity demand for a faster paced business world. Technology advanced when wireless communication was released; we’ve seen the change from 3G, 4G and now to 5G.

We are already entering into the age of 5th generation (5G) wireless technology. Somewhat controversial, but 5G is bringing lightning speed communication to people, homes and businesses across most of the world. 

Tech advancment to 5g

Landlines however, are relying on copper wire cables to be installed into buildings and across cities for them to be used; this is costly in construction and for maintenance.

Service providers would then have to recoup those cost with high prices and locked businesses and people into lengthy inflexible contracts with complex T&Cs. Clearly a turn-off factor for many. 

Wireless Technology - The present and future for Communication

Wireless technology and the ability to be mobile by using satellites and signalling transmitters developed to replace that heavy cable usage.

Using satellites and transmitters, communication was available across any area the signal would reach. And with that opportunities for businesses to use technology have evolved with it.

Take electronic appliance manufacturers as an example, who have begun adapting to include more integrated features into office spaces and home appliances with smart technology integration for wireless connectivity.

From that, we now see the decline of desk phones and bulky cable demanding office accessories. 

Wirelss connectivity

And your business might need the same outlook; to be adaptable.

What trends and communication methods are current or upcoming?

Phones are now with people everywhere they go providing constant communication opportunities. People are always reachable and no longer confined to waiting by a fixed landline to receive information.

So have can you leverage on that for your outbound sales? Where do you go from here? Let’s take a look at what the telecommunications industry offers as possible solutions: 

Fixed Landlines: Pros & Cons 

Landlines and their connections are still available in private addresses and businesses and may offer an undervalued segment for lead generation. So, what are some of the pros and cons of a landline solution for my business? 

Fixed Landlines Pros:

  • Clear audio quality: Landlines give direct call audio connection and with it a clear voice to your callers. 

  • Trust: Landline numbers coming through to call receivers are more likely to be answered. Landline numbers give more reputation to the caller ID as an established and local business.

  • No interruption: Cable connections allow for uninterrupted calls. There is virtually no issue of frequency/ signal loss or interception. 

  • Available during power outage/ blackouts: Landlines are separated from power supply; in the case of an emergency, you can still make and receive calls. 

  • No internet connection required: Landlines are copper wire based and separate from internet providing cables. 

Landline pros

Fixed Landlines Cons: 

  • No flexibility: With a fixed line, you’re limited to the length of the cord. And so is your customer. Even with a wireless phone device, you’re limited to the range of the service provider.

  • Limited scalability: Once integrated, the service provider normally gives a fixed annual fee regardless of what your usage needs might be if you scale back.

  • Heavy long contracts: Service providers give lengthy T&Cs and contract withdrawal clauses which can lock you into paying for long periods even after termination. 
  • Technologically obsolete: We’ve seen the future outlook for landlines is bleak. Technology and business demands have advanced beyond the requirements of what fixed landlines offer. Businesses have a need for responsivity in dynamic industries.
  • Restricted calling: Your sales team are bound to fixed calling; both by business hours and working hours. Customers asking for call back outside working hours means you either need a 24/7 team available at desks, or to restrict your operational hours. 

landline cons

But should I choose cell? 

Mobiles give exactly that, mobility. Businesses need to be able to respond quickly and be more active in the world outside the office. A wireless device gives the freedom of movement away from the desk or fixed location; both for the sales team and your clients. 

Cell allows for more flexibility in sales functions with location no longer been a barrier to their operation. 

Go mobile

Sales personnel can be both active in the field and still available for calls with a cell. Mobile gives freedom of working from home, which as we’ve seen from the Covid-19 pandemic can offer more flexibility to continue working even in uncertain situations. 

Cell Pros & Cons

Cell Pros:  

  • Cheap Plans & Data: Fierce competition in the telecommunications industry drives that and with switching costs generally been low, you are open to negotiate with providers for the best deal. 

  • Communication Integration: Mobiles and smart phones have advanced integration options with other electronic devices (laptops, tablets, even the office fridge) to provide advanced communication and data sharing to a fixed line option. 

  • SMS: Mobiles still have the capabilities of sending and receiving SMS. This is still considered a popular effort in marketing teams for directly reaching any cell user. 

  • Re-routing options: Remember the trust factor of landlines? Cell operators now offer business packages offering pocket landline numbers which divert to and from a mobile handset. That’ll help boost company’s reputation in local areas.

  • Catch your salespeople anywhere, anytime: Ok, maybe not at 3am on a Sunday. But using cell within your company gives both your internal staff and your customers or leads possibility of communicating with your sales team. Called someone and it's not a good time? Not a problem for your dedicated sales to call. And this data can all be collected to prevent multiplying bothering calls.

  • 5G: With 5G entering to provide signal, speed and connectivity issues are improved. 

  • Integration with VoIP software: Mobile also gives opportunity for integration with growing telecommunications such as Voice over Internet Protocol (VoIP) software.
  • Equipment: A power outlet and in-build internet data to your service plan are all you need for small scale operations. 

  • Call recording & Data collection: Mobile does offer call recording and data collection opportunities with apps. 

Mobile pros

Mobile Cons: 

  • Signal: Mobiles are bound by signal availability however, signal coverage by most service providers can be covered nationally. And if your service providers coverage is down, other service providers can provide a floating service if you opt for roaming. 

  • Battery: Battery life can be an issue but with most modern handsets providing rapid-charge and the rise of portable batteries, your team is never too far from a power source. 

How to record sales calls for training and support on a mobile phone?

Call recording for your business can be helpful for dispute resolution, employee training and customer quality assurance. Compliance with local regulations and legal system is a priority to consider, when setting up automated call recording using a mobile device. 

To record a mobile call, VoIP software offers an advanced solution. 

What is a VoIP? 

Voice over Internet Protocol (VoIP) is the newest growing technology in the telecoms field. This is a call service technology run through sending voice data using IP networks via your internet provider.

VoIP allows voice and data to be carried out without need for a desk phone. All you need is an internet connection, a laptop and you’re good to go. 


VoIP offers a virtual number without any direct association to a telephone line. You have all the benefit of calling landlines without restriction of needing a landline connection or cell.

This technology is rapidly growing and replacing traditional communications in businesses and homes. 

Many new providers to this technology have sprung up to offering services for businesses. Adversus are one provider to VoIP technology offering advanced features with their online software solution. 

VOIP and adversus

What do I need for a VoIP?

VoIP can be used with just an internet connection and a desktop or laptop with speaker-microphone. VoIP is best used in office settings with a headset to provide better sound quality, voice clarity and employee health benefits compared to desk phones. 

VoIP can be used with smart mobile phone handsets; all you need is an app of choice and a stable Wi-Fi connection. To use a VoIP with an existing landline, you need an adapter to be installed to divert the call. 

Who is VoIP ideal for? 

VoIP is gaining popularity with homeworkers, freelancers, working professionals outside serviced offices and with businesses needing personnel to be in multiple locations.

Fundraisers, telemarketers and appointment schedulers, PAs & Executives, are also benefitting from integrated VoIP services in their wider business. 

Adversus VoIP’s Pros & Cons:

VoIP Pros:

  • Real time Data & reporting: VoIP services are able to offer advanced data collection and reporting. Call conversation capture, feedback, live employee overviews. All data which can help boost KPIs. Data driven reports can also be generated to allow efficient decision making. 

  • Call Methods: Predictive, progressive and manual. You are capable of calling fixed landlines, mobiles and other VoIP numbers. And you’re given capabilities for delivering intelligent campaigns with high efficiency for automating call flows. 

  • Legal compliance: VoIP reporting allows your company to directly show regulators in a report format of compliance with local laws.

  • Lead management: Helps to keep your leads information management under control with internalised data organisation functions. 

  • Task Automation: Your team is given ability to automate workflows and prevent repetitive time-wasting tasks. Avoid  call duplications.
  • Equipment: A laptop and an internet connection. No fuss. 

  • Service Plans: VoIP services have learnt the lessons of the fixed line and mobile and come up with a different strategy. VoIP service providers have no set up fees, and prices are determined by number of users your business needs. 

  • Individual Portal Accounts: You’re in control and able to set up individual accounts for personnel and cancel when no longer needed.  

  • Wireless IP Phones: VoIP is also capable of integration with mobile phones. So even if you have a field sales team who make and receive calls, a VoIP can have them covered. And that data feeds directly back into your portal account. 

  • Instant Messaging & Video Call features: Most VoIP providers offer advanced features for video calls and instant messaging already integrated to their service. 

VoIP pros

VoIP Cons: 

  • Connection: For VoIP to work, you do need to have an internet provider and broadband connection. 
  • Equipment: Desktops or laptops with a microphone and speaker are needed. Additionally, a headset is more beneficial for . When working out of office, a mobile handset or laptop with wi-fi access are necessary. With 5G rising, risk of losing connection is becoming minimal. 
  • Hacks: Some raise concern around hackers who may be capable of breaking into the software to steal information. In your research you should look to find a reputable VoIP provider who is offering service through a secured network. 


Telecommunications are offering more advanced and integrated solutions to businesses for communicating with customers. Landlines are falling in popularity as businesses needs have evolved.

VoIP software is somewhat a dark-horse in the field of telecommunications but its proving to be effective in recent times with the rise of home-working and flexibility trends. And with events such as the covid-19 pandemic VoIP provides an essential solution to continued communication for businesses. 

So..will you cut the cord on your business landline or be one to embrace the future communication networks?


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