Eztablisher

Growing from a small, centralized team to a nationwide network of consultants requires more than just solid teamwork and structure. It also demands flexibility and streamlined operations - especially when it comes to maintaining high-quality customer service without spending countless hours on manual tasks. As Eztablisher added more clients, the tools it relied on began to create friction.

“We were stitching together workarounds just to make things function,” Jonatan Bolin explains. “Every client is different, and we needed a setup that could adapt to those differences without adding more overhead.” As co-founder and COO of EZ Sales, Jonatan Bolin has deep insights to the challenges that occur when upscaling a company.

As their operations scaled, the team needed to customize campaigns with different booking logic, reminders, and follow-ups. However, their previous system only supported basic configurations - forcing them to rely on third-party tools like Zapier to bridge the gaps. Additionally, tracking KPIs individually for each customer proved particularly challenging.

Tracking KPIs for decision making

“Our old solution lacked flexibility and made it difficult to gain valuable insights,” says Jonatan Bolin. “To generate statistics and track KPIs for each customer, we had to do a lot of manual prep work, which slowed down our decision-making and made it harder to stay agile. The functionality was also very rigid, and we often felt boxed in by the system’s limitations rather than supported by it. We realized we needed a modern, intuitive platform to give us real-time insights and streamline our workflow, especially as we continued growing.”

By using Adversus, Eztablisher has implemented a standardized KPI dashboard that can be reused across all customers, streamlining reporting and accelerating onboarding. This approach enables instant tracking and easy customization. With the flexibility to add or remove KPIs based on each customer’s specific needs, every dashboard is tailored to the individual business. Customers have direct access to their dashboards, allowing them to monitor performance in real time—making it easier to follow up and respond promptly when needed.

“Our clients have complete transparency into their campaigns. They can monitor activity, track results, and get a clear overview of all scheduled meetings, which minimizes support inquiries and builds trust and long-term satisfaction,” says Jonatan Bolin.

Centralizing the outbound process

Before switching to Adversus, Eztablisher relied on separate tools for dialing, reporting, and meeting management. This fragmented setup required frequent manual exports and constant switching between systems, making operations inefficient and time-consuming.

After testing Adversus on a trial basis, the team decided to transition fully.

“We evaluated several dialer platforms, but Adversus quickly stood out thanks to its intuitive interface, flexible campaign setup, and powerful real-time analytics. What truly impressed us was the level of customization and how easily we could structure campaigns to fit client needs and our internal workflows. The campaign builder is flexible enough to support each client, but structured sufficiently that our agents don’t need to relearn things for every new setup.”

With Adversus, the entire outbound process—from call to conversion—is now centralized in one platform.

“Everything we need is in one platform,” says Jonatan Bolin. “Calling, meeting booking, follow-ups, reporting—even billing. Centralization has helped us reduce friction and maintain consistency across all teams. The dialer interface gives agents all the necessary information without jumping between windows, while the real-time dashboards allow managers to monitor campaign performance.”

Supporting structure at scale

With new clients and campaigns being added regularly, Eztablisher depends on both consistency and flexibility. Reusing campaign settings and dashboards streamlines onboarding, eliminating the need to start from scratch each time. Automated processes reduce manual tasks and strengthen collaboration across distances.

“We’re growing fast, and Adversus supports that growth without adding more admin work,” Jonatan Bolin says. “We’ve scaled significantly over the past year, continuing to do so, including opening new offices and working more remotely. Using a single system makes it significantly easier. We're not juggling tools anymore. We just log in and work — no matter where we are. It feels like the platform is built around our operation, rather than us having to adapt to the system. Clearly, Adversus is built by people who genuinely understand outbound sales and the challenges of scaling a sales-driven organization.”