Creating structure in a diverse operational setup
With many clients and CRM systems in play, The Call Company relies on Adversus to keep workflows clean and separated.
“We work with many different clients who all operate in their own way. We switch between campaigns constantly, so we need something that is hands-on and flexible. Adversus feels intuitive and user-friendly, and compared to what I have worked with before, it is simply far easier to manage in a setup with this much variety.” - Oliver Slot Jensen, Operations Manager
A large part of the setup relies on automation, especially through Journeys, which ensure that leads are enriched, routed, and managed consistently without manual work.
“Journeys are essential for us because they keep our entire lead flow organized from start to finish. Every client has different products, prices, and codes. We enrich the leads inside Adversus before sending them into the client’s CRM, and Journeys make that process both structured and very easy to maintain.” - Oliver Slot Jensen
Visibility that supports better decisions
The Call Company uses dashboards and reporting extensively to maintain clarity across many parallel campaigns. Agents and team coaches use dashboards to follow daily performance, and clients receive access to their own dashboards so they can follow results live.
“Reporting is probably the part we use the most. It forms the foundation for a large part of our financial overview. The visual layout in Adversus makes it obvious when something is off, and because the data updates live, we can act quickly. That level of clarity is incredibly valuable for us.” - Oliver Slot Jensen
Stability is equally important. For a company whose services rely on continuous call activity, uptime is crucial.
“Stability is absolutely crucial for us. If we cannot make calls, our business immediately loses value. Adversus has extremely low downtime, and that reliability allows us to run many different types of campaigns without interruptions.” - Oliver Slot Jensen
Results that make a difference
The structured setup has also created measurable improvements.
In one of their key campaigns, The Call Company significantly reduced lead consumption.
“On one of our campaigns, we reduced lead consumption from around 10.5 leads per sale to 4. That is a massive improvement and shows what a clear and structured setup can do.” - Oliver Slot Jensen
The performance boost came from minor yet impactful adjustments within Adversus. The Call Company tested a flow that automatically sent an SMS after the first unanswered call, and they diversified their outreach throughout the day. This helped increase answer rates and reduced the number of leads needed to generate a sale.
The collaboration with Adversus is an equally important part of the value they experience.
“What really stands out for us is the collaboration with Adversus. They take initiative, follow up proactively and ensure we maintain the right cadence of meetings where we hold each other accountable and stay aligned. The willingness to help us succeed is very clear. When we need something, we get quick answers, and we always have the option to escalate if necessary. That kind of partnership makes a significant difference in our daily operation”- Mads Salling
With a stronger structure, clearer insights, and a reliable platform to support its operations, The Call Company is well-positioned for the next stage of its development.
